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CoinsPaid
 

Acquisition
Team Lead

RESPONSIBILITIES
Traffic team management (inhouse and third-party marketing agency)
Development and implementation of a paid advertising strategy
Building an end-to-end analytics system
Definition, analytics, and monitoring of paid traffic KPI
Working with a CRO manager to optimize paid traffic
Communication with traffic platforms. Building a network of trust providers
Participation in the development of the overall strategy along with the CMO and team leaders
Coordination of hypothesis testing processes
Synchronization of goals with leads of marketing teams
Proactive position in the search for solutions
Providing expertise in non-standard situations
Market analytics
Calculations, forecasting, control
REQUIREMENTS
Experience in PPC (FB, Google, LI, RTB) marketing from 3 years
2 years' experience as a team leader
Experience with PPC in crypto/forex/gambling/fintech verticals for 2+ years
Understanding the basics of user behavior in B2B and B2C
Deep understanding of conversion/persuasion best practices
Deep knowledge of analytical tools and the ability to form effective conclusions with suggestions
Understanding the basics of user behavior in B2B and B2C
English B2+
Skill of work with OKR and KPI
Understanding of growth hacking and processes of hypothesis testing
Good communication skills
TERMS
Salary: FIX (open for your proposals) + KPI
Remote job or offices in Tallinn, Minsk, and Poznan
Payment for courses, seminars

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