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CoinsPaid
 

Marketing B2C
Team Lead

RESPONSIBILITIES
B2C marketing strategy (app/desktop) development and its implementation
Management of marketing teams as part of the implementation of B2C strategies: websites, SEO, ASO, conversion, ads, PR, social media, SERM, etc.
Market research and analytics. Performance analysis of the current marketing strategy
Building of brand virality
Building of affiliate network
Development and implementation of co-marketing strategy together with B2B customers and resellers
Search and work with 3rd party marketing agencies
Budget management and campaign optimization based on ROI analysis
Proactive position in the search for solutions
Building of processes and team driven by innovations and creativity
Work in a cross-team structure. Integration of strategies into all brand departments
Budget management and campaign optimization based on ROI analysis
Development of educational policy for employees
REQUIREMENTS
Working experience with apps from 1 year
3+ years of experience as a marketing team lead or project manager
Working experience in blockchain/crypto projects is an advantage
Understanding of such directions as ABM, Data-driven marketing, Affiliate marketing, PR, SEO, SERM, traffic, etc.
English B2+
Skill of work with OKR and KPI
Understanding of growth hacking and processes of hypothesis testing
Good communication skills
We are looking for a person with experience in marketing and project management, but the last one prevails. First of all, the task is to build an effective work process.
TERMS
Salary: FIX (open for your proposals) + KPI
Remote job or offices in Tallinn, Minsk, and Poznan
Payment for courses, seminars

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