How accepting new payment options helps marketing businesses grow

Flexible payment options, especially cryptocurrency payments, have become a powerful growth driver for marketing and advertising businesses.

As digital currencies gain global acceptance, marketing agencies – including affiliate platforms, influencer agencies, and high-risk advertising networks – are uniquely positioned to capitalize on this trend.

Accepting cryptocurrency payments not only attracts an expanding customer base but also streamlines transactions, reduces processing fees, and enhances cash flow.

For businesses looking to differentiate themselves in an increasingly competitive marketplace, integrating crypto payments is quickly becoming essential.

Let’s jump into the data.

Market growth and future prospects for crypto payments in marketing and advertising

Offering flexible payment options, including cryptocurrencies, has become a crucial competitive advantage in the marketing and advertising sectors. This flexibility not only attracts a diverse client base but also facilitates faster and more secure transactions.

Cryptocurrency payments are experiencing rapid adoption, presenting significant growth opportunities for marketing and advertising businesses. Globally, the cryptocurrency payment services market is predicted to expand at a compound annual growth rate (CAGR) of nearly 17% through 2029. As the global acceptance of digital currencies continues to grow, more companies are looking to attract crypto-savvy clients.

Approximately 85% of businesses generating annual sales exceeding $1 billion already leverage cryptocurrency to innovate, reach international markets, and enhance their competitive edge.

This widespread adoption of crypto for the marketing industry creates substantial opportunities for growth marketing businesses, advertising agencies, and platforms aiming to serve crypto-friendly industries. For example:

• PropellerAds: The global advertising network offering various ad formats across industries such as finance and e-commerce generates approximately $64.1 million annually, partly thanks to accepting cryptocurrency payments.
• AdsKeeper: This platform specializes in native advertising solutions and has adopted crypto transactions to provide clients with convenient and flexible payment options.

Claimr: Known for performance marketing services, Claimr has integrated cryptocurrency payments to facilitate faster international transactions.

Accepting cryptocurrency payments allows businesses to reduce transaction fees, avoid chargebacks, speed up global transactions, and simplify international payouts, all of which are essential growth drivers.

Benefits of accepting crypto for marketing & advertising businesses with CoinsPaid

Marketing and advertising businesses, including creative agencies, media buying agencies, social media marketing agencies, and influencer marketing agencies, can significantly benefit from accepting cryptocurrency payments.

Integrating crypto transactions through a trusted payment processor like CoinsPaid allows businesses to reach a growing number of clients, including freelancers, platforms, and affiliates, who prefer digital currency for customer payments.

Here are the key business-specific advantages of integrating CoinsPaid as your crypto payment solution:

1. Faster payments and quick international settlements

Traditional banks and payment gateways often involve slow international transfers due to multiple intermediaries. By contrast, cryptocurrency payments provide near-instantaneous international transactions, speeding up global transactions and improving cash flow. Businesses can approve crypto payments quickly, facilitating faster customer payments and seamless payouts to international markets.

2. Reduced transaction costs and fees

Accepting payments through traditional financial institutions usually comes with high transaction fees (often between 2% to 4%), cutting into profit margins. Crypto transactions, on the other hand, typically incur fees below 1%, making digital currencies a cost-effective payment method.

3. Enhanced transparency and fraud protection

Blockchain technology, the backbone of cryptocurrency, records all transactions on a public, immutable ledger. This ensures transparency, minimizes fraud, and prevents costly chargebacks or refunds.

4. Simplified global affiliate payments

Affiliate marketing platforms and agencies often face complexities in managing international payouts via traditional banking systems. Cryptocurrencies eliminate these hurdles by enabling rapid, secure transfers directly into affiliate wallets, without geographic restrictions.

As a trusted payment processor with over 10 years of proven experience, CoinsPaid ensures a seamless integration into your website and existing financial systems, provides compliance with international financial regulations, and enhances overall transaction security.

Drivers and barriers for cryptocurrency in marketing and advertising

The adoption of cryptocurrency in the marketing and advertising industry is fueled by several growth drivers, but it also faces notable challenges.

Drivers:

Frustration with traditional banks

Traditional banks and payment processors often impose high transaction fees and slow payment services, creating inefficiencies for marketing businesses operating globally. Approximately 13.5% of marketers identify payment processing issues as a major concern, underscoring the industry’s demand for faster payments and lower-cost alternatives like crypto transactions.

Need for faster, more transparent payments

According to Goldman Sachs, the costs of international transactions through traditional banking – including hidden spreads, currency exchange fees, and internal profit margins – are often unclear and unpredictable. Cryptocurrency payments offer transparent, real-time transfers, helping businesses manage their cash flow more effectively, eliminating unexpected fees and delays.

Affiliate marketing is going global

In 2024, influencer marketing helped propel social media to become the world’s largest advertising channel, overtaking paid search with an estimated $247.3B in ad spend and climbing to $266.92B. But this global surge comes with a logistical challenge: paying influencers, publishers, and digital partners across borders. Traditional payment systems are often slow, costly, and complex – hindering the scalability of affiliate campaigns. By adopting cryptocurrency payments, marketing platforms can streamline global payouts, reduce overhead, and unlock seamless collaboration across regions – without the friction of conventional banking infrastructure.

Barriers:

Regulatory hurdles

Cryptocurrency laws and regulations differ across jurisdictions, posing compliance challenges for marketing agencies and businesses operating internationally. Approximately 55.9% of companies cite regulatory concerns and a lack of clear guidelines as major reasons for hesitation in adopting crypto payments. However, as global regulations continue to evolve and become clearer, this barrier is expected to diminish significantly.

Concerns about volatility

Despite growing adoption, cryptocurrencies remain subject to market volatility influenced by regulatory changes, economic trends, and speculation. Price fluctuations create hesitancy among businesses that rely on stable pricing models, prompting some marketing and advertising agencies to prefer stablecoin payments or fiat payments for more predictable transactions.

Perceived complexity 

A significant barrier to widespread crypto adoption is the perceived technical complexity of integrating cryptocurrency payment solutions. 46.1% of businesses hesitate due to uncertainty about integration processes, regulatory compliance, and operational management. Educating businesses on straightforward integration solutions like CoinsPaid can bridge this knowledge gap.

These barriers, while valid, are largely perceived. In practice, integrating crypto payment methods through an experienced payment processor such as CoinsPaid effectively mitigates many of these challenges, making cryptocurrency payments a good option for forward-thinking marketing businesses.

How CoinsPaid removes barriers to crypto payments

CoinsPaid effectively addresses common barriers that marketing and advertising businesses encounter when adopting cryptocurrency payments, providing streamlined solutions that simplify integration and enhance operational confidence.

Regulatory compliance and licensing

Operating within clear regulatory frameworks is critical when adopting new payment methods. CoinsPaid is fully licensed by Estonia’s Financial Intelligence Unit (FIU) to provide cryptocurrency exchange and wallet services, ensuring strict compliance with Know Your Business (KYB), Anti-Money Laundering (AML), and Counter-Terrorist Financing (CTF) regulations. By adhering closely to these global financial regulations, CoinsPaid offers businesses a trusted, transparent, and secure infrastructure to accept cryptocurrency payments seamlessly.

Guaranteed exchange rates, instant fiat conversion, and stablecoin support

CoinsPaid also provides instant fiat conversion capabilities, enabling merchants to automatically convert received cryptocurrencies into more than 40 fiat currencies, including EUR, USD, and GBP. CoinsPaid also supports popular stablecoins such as USDC for  additional payment flexibility and stability. 

Comprehensive integration and dedicated Support

Technical complexity often deters businesses from adopting crypto payments. CoinsPaid solves this barrier by providing user-friendly APIs, plugins, and extensive documentation designed for easy integration into existing websites and financial systems. Alongside seamless integration, CoinsPaid offers dedicated customer support, ensuring a smooth transition to crypto payment solutions and ongoing assistance to businesses, platforms, and agencies.

Future trends in cryptocurrency adoption in marketing and advertising

Marketing and advertising companies integrating crypto now ought to be aware of key trends in 2025: 

1. Regulatory clarity and institutional adoption

Increasing regulatory clarity is fueling institutional adoption of cryptocurrencies, significantly benefiting the marketing and advertising industries. Recent regulatory milestones – such as the U.S. SEC’s withdrawal of its appeal against Ripple Labs and newly approved stablecoin legislation – indicate a favorable environment for digital currencies. 

Major financial institutions, including pension funds in the U.S., UK, and Australia, are investing heavily in Bitcoin ETFs, while companies like Kraken are acquiring financial platforms to broaden their crypto offerings. 

2. Expansion of decentralized finance (DeFi)

The global DeFi market is projected to grow at a remarkable 53.7% CAGR, reaching $231.19 billion by 2030. Marketing businesses and advertising agencies can leverage this rapid expansion by utilizing decentralized financial services to streamline campaign financing and reduce dependency on traditional banks. DeFi also introduces innovative advertising models, including blockchain-based ad networks and tokenized rewards systems, providing transparent, efficient, and borderless financial interactions. 

3. Rise of stablecoins in transactions

​Stablecoins are increasingly integral to marketing transactions, offering businesses a hedge against currency volatility and enhancing cross-border payment efficiency. In 2024, stablecoin transfer volumes reached $27.6 trillion, surpassing the combined transaction volumes of Visa and Mastercard. By February 2025, the total stablecoin supply had grown to $214 billion, marking a 64% annual increase. This surge demonstrates the growing adoption of stablecoins in facilitating predictable budgeting and swift international payments within the marketing and advertising sectors.

More than just crypto payments

In light of the clear benefits outlined for marketing and advertising agencies, partnering with CoinsPaid delivers tangible, practical business advantages for those eager to fully leverage cryptocurrency payments. 

Rather than offering generic crypto payment solutions, CoinsPaid specifically meets the unique requirements of creative agencies, media buying firms, performance marketing platforms, influencer marketing agencies, and social media marketing companies, breaking down the barriers frequently faced. 

By accepting crypto transactions through CoinsPaid, these businesses can seamlessly expand their global reach, optimize cash flow, significantly lower transaction fees, and enhance operational efficiency.